Website, Branding, Security

100% Job Gaurantee else full fees refund

We are the best digital marketing training company in Allahabad - Prayagraj

Digital Marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.

Course Curriculum

1. Search Engine Optimization (SEO)

   • Introduction to SEO
   • Types of Search Engines

   ON-Page Optimization

   • Introduction
   • How to do ON-Page Optimization
   • Objectives
   • Relevancy and Popularity
   • Meta Title Tags and META Descriptions
   • URL Optimization
   • Image Optimization
   • Video Optimization
   • Server Optimization
   • Keyword Usage
   • Sitemaps
   • On-Page Don’ts
   • Text-to-HTML Ratio

   OFF-Page Optimization

   • Introduction
   • How to do OFF-Page Optimization
   • Objectives
   • Signals of Popularity
   • Principles of Link Building
   • Link – Worthy Content
   • Off – site Engagement
   • Offline Relationships
   • Types of Links
   • Rel=” nofollow”
   • Link Building Don’ts

2. Duplicate Content

3. Keyword Research and Competitive Analysis

4. Social Media

   • Introduction to Social Media
   • Making the Message Stick and Spread
   • Social Media Channels
   • Engaging With Influencers
   • Listening and Reputation Management
   • Social Media Measurement
   • Integrating Social Media with Other Disciplines

5. Content Marketing

   • Introduction to Content Marketing
   • Content Marketing Strategy
   • Overseeing a Content Marketing Program
   • Content Marketing Tactics
   • Social Media Platforms
   • Measurement and Budget

6. Email Marketing

   • Introduction to Email Marketing
   • Spam
   • List building and List Management
   • Elements of an Email
   • The Process of Measuring Email
   • Marketing Automation
   • Integrating Email with other disciplines

7. Introduction to Mobile Marketing

8. Search Engine Marketing (SEM) / Pay Per Click (PPC)

   • Introduction to PPC
   • Account Hierarchy
   • The Buying Funnel
   • The PPC Auction
   • PPC Targeting Options
   • Introducing Keywords
   • Creating Compelling Ads
   • Measuring Goals and Bidding Options
   • PPC Account Audit
   • Integrating PPC with Other Disciplines

9. Google Adwords

   • Introduction to AdWords
   • Account Structure
   • Keywords & Match Types
   • Creating Text & Search Ads
   • Ad Extensions
   • Display Ads
   • Display Targeting
   • Campaign Types & Settings
   • Advertising Metrics
   • Bidding & Bid Modifiers
   • Quality Score
   • AdWords Reports
   • AdWords Tools
   • Optimizing Your Account

10. Facebook Marketing

11. Youtube Marketing

12. Twitter Marketing

13. LinkedIn Marketing

14. Instagram Marketing

15. SMS Marketing

Learn digital marketing and get the job from the best digital marketing training company in Allahabad - Prayagraj